Palmetto Proving Grounds

They have a golden opportunity to put a great product on the air and make a killing but 107.5 is either one big infomercial or amateur night. Get a seasoned Jock with a Mike Greenberg personality to keep the breaks on time, play referee, and direct the ship. Throw in a Gamecock sports junkie who actually knows the history, current rosters, and buzz on campus. Thirdly, find another Deuce type former player with great personality. There are too many dry, butt-clinched Bob Costas types in sports media already, give me a guy who is opinionated and original. You are the big stick in the market and people are begging for a quality product. There is saying in radio circles that says "You never talk about ANY topic that you aren't passionate about". The reason is, smart people can tell when you are mailing it in. There is a reason Rush, Savage, and those guys have a huge following regardless of the topic, it is because they do they're prep and they always talk about things they're passionate about.

He blows.

Benji Norton is a DJ who was given this role by god-only-knows. He probably promised them he'd do every commercial out there if he got that gig, which he pretty much does. He laughs at his own bad jokes and is always poorly prepared. As bad as the national shows are on my drive in the morning (before 6 AM), I'd rather listen to that than the early game.